Viewing entries tagged
Commercial

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TD x ROBLOX

TD made a game for Roblox! It teaches kids helpful tips about money, saving and bank accounts. We wish we had a resource like this when we were kids. In collaboration with our friends at Diamond Marketing. The last shoot of 2024! Check it out below.


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The Hockey Sweater

Happy New Year! Checkout our latest TVC made with XMC Marketing for StorageVault. These commercials played during the World Junior Hockey Games over the break. Many thanks to the team for helping bring this story to life.


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La Recette Du Succès

We teamed up with Edelman Canada, Hellmann’s, and the Montreal Canadiens to tell a series of fun stories surrounding hockey and food. What if the Montreal Canadiens’ recipe for success was actually a recipe? Watch below to find out!


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Dairy Farmers of Canada x Lego Fortnite

The world of professional streaming is new to us, but what a fun and exciting world it is. We had the pleasure of collaborating with Angry Butterfly, Dairy Farmers of Canada and Twitch to bring these fun OLV spots to life. We paired up a real dairy farmer with a Fortnite streamer to put their hide and seek skills to the test. The results are funny, charming and if you are new to streaming like us, a good example of the fun things that happen within the space from a partnership and collaboration standpoint. Enjoy!


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Paralympic Games

We are proud to share more work from our Local Legends campaign with Foodland, this time featuring Jolan Wong, a Paralympic Sitting Volleyball player. We spent a day with Jolan in Pembroke, Ontario capturing what it means to be a Local Legend. Go Team Canada!


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Summer Plan w/ Nathan Wu

We teamed up again with Diamond Marketing and TD Bank to deliver a series of influencer based videos surrounding Nathan Wu and his tips for University and College students. Shot on location at Nathan’s home, we assembled a nimble crew to shoot 4 scripts in 1 day. Check it out!


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Obedience Gets You Nowhere

New campaign work for 19 Crimes made with a stellar team across the country! This was a social campaign that is being shared organically through their IG and a custom microsite as well as rolled out through Meta.

In this campaign, we highlighted 3x competing Artists across the country in ON, AB, and BC where we told their stories and showcased their work while ensuring the brand identity and voice were communicated along with the campaign's creative messaging of "Obedience Gets You Nowhere".


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Partnership Spotlight: SPYDER APPAREL

Executive Producer and all around creative force, Cody Gear has worked with Spyder many times over the years and we thought we would dig into the vault to spotlight some of the best produced content. From athlete stories, to e-commerce and brand DNA, we tapped into the power of video to highlight everything Spyder has to offer.

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Breaking Records With Long Form Content

Over the past 6 months we have been working with our friends at Chevrolet and Momentum Worldwide to tell the story of a new record, the fastest production car and a Canadian racing legend. It took Ron Fellows and his team 3 days to beat the lap record with a Corvette Z06 at Canadian Tire Motorsports Park, and we were there to document it all: the ups, the downs, the camaraderie, the excitement and lots of Michelin tires. While we are still in post production for this series, the press release and lap record have been shared online. Stay tuned for lots of updates and where to watch.


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Quit Stories

We worked with the Canadian Cancer Society and Smokers’ Helpline on a campaign video to highlight their “Quit Coaches”. Our creative agency partners were Linda&Linda, and together we brought these stories to life and a simple yet cinematic way. Big thanks to the entire cast and crew for supporting a great cause!


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SOMETHING MORE

This project was our first venture into Virtual Production with an incredible team of clients, agency partners and crew. We created a video & photo campaign for LSQ, a new master planned community development East of the city.

To generate hype for a development that hasn’t yet started construction, we created 4 virtual worlds in one day at Immersion Room. While the process was a steep learning curve, by the end of our shoot we all felt like pros. Thank you to everyone involved.


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Powered by Plants

NEW WORK for Lysol biodegradable wipes with Tendril Studio! Now this is a product we can get behind. We worked with Tendril and McCann NYC to deliver a suite of TVC and OLV content for the newly launched product. Love the way this piece came together with VFX. Enjoy!

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Unique As You

We teamed up with TD Bank & Diamond Marketing to showcase artist, David Huynh paint a skateboard of his life journey. Awesome art, awesome team, check it out!


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Share the Warmth

We worked directly with Fred Victor to create a 30 second spot for their 2022 holiday campaign! There is nothing more rewarding then coming together to support a great cause. This was a labour of love, shot right outside of our office space in The Junction. A big thank you to all of our neighbours who supported this production.


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Unbox Hope

A “Goat-Fluencer” invites Canadians to ‘Unbox Hope’ in our new campaign for Plan International Canada. Who would have thought we’d be working with puppets in our careers? We’re not mad about it! This was such a fun experience working with Plan and the teams at Broken Heart Love Affair and Lifelong Crush. Checkout the videos below and lookout for GG on your social media feed!

Roast Brief - Article


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TD FINANCIAL ADVICE

We teamed up with Diamond Marketing this summer to travel across Canada and tell financial stories about mortgages, small businesses and buying a home. We worked with influencers to share how their financial beliefs differ from those of their parents. It was fun to see the range of stories! We had a small but mighty team, where we shot 2-4 scripts per day. Enjoy!


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Get Better

We’re extremely proud and passionate about our latest work for the Canadian Cancer Society in collaboration with The Mark. This project was a true labour of love. Love for what we do and for who we get to support while doing it. Cancer care needs to get better in Canada.


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LIFE HACKS

New work with Diamond Marketing and TD Insurance. Cats, Walnuts, what’s not to love!? Thanks to our small but mighty crew for making this happen.


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CALLIA


Checkout our new broadcast spot for Callia. Made with love in collaboration with Humanity Agency!

Client: Callia

Agency: Humanity

Production Company: Immediate Group

Producer: Ted Ghanime

Director: Ryan Bergmann

Cinematographer: Santiago Trugeda

1st AC: Avigal Levona

Gaffer: Stefan Kuchar

Swing: Josh Ellis

Key Grip: TJ Richardson

Sound Mixer: Nathan Street, Toronto Sound

Set Decorator: Jamie Hiltstone

Makeup Artist: Nicole Soo

Wardrobe Stylist: Kelsi Gayda

Location Manager: Christine Lam

Casting Director: Carly Granovsky

Offline/Online: Immediate Group

Colour: Yuri Cabrera

Post Sound: Tim Kelley

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