We teamed up with Rethink Agency and IKEA to deliver content for their 2025 pride campaign. In support of Rainbow Railroad, director, Lulu Wei sat down with people who have been supported by the charity. For the month of June, 100% of IKEA Pride Cake sales will go towards Rainbow Railroad. Photos and stop motion by Jake Killorn.
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Rethink
Young people with breast cancer don’t need awareness. Awareness is not enough. They need advocacy. They need action. They need a movement. And that’s why Rethink exists, to help people diagnosed with breast cancer live better and live longer through education, empowerment and advocacy.
Proud to share our latest promotional video for Rethink Breast Cancer. Made during quarantine.